On the stage of international trade, the most touching stories of cooperation often begin with a chance encounter. Hefei YISHENG Import and Export Co., Ltd.'s connection with the Turkish market began six months ago with a seemingly ordinary factory inspection translation assignment. It eventually evolved into a remarkable cross-border business story, from "translator" to "friend," then to "colleague," and finally to "partner." Now, the young Turkish man has returned home after completing his studies and is preparing to establish his own cleaning equipment sales company. YISHENG will be his strong backing, fully supporting this international friend in expanding his territory in the Turkish market.
1. A Factory Inspection Appointment Leads to a Trilingual Translator
More than six months ago, a potential Turkish client planned to visit YISHENG's Dingyuan manufacturing base for a factory inspection. Since the client only communicated in Turkish, YISHENG urgently needed a professional translator fluent in Turkish, English, and Chinese to accompany him on the visit.
Through online channels, YISHENG arranged an appointment with a young Turkish man working in Anhui province. Fluent in three languages and having lived in China for many years, he possessed a deep understanding of both Chinese and Turkish business cultures. On the day of the factory visit, this translator accompanied the Turkish client throughout the tour of YISHENG's sheet metal workshop, rotational molding workshop, assembly workshop, and warehousing system. His professional and fluent translation services ensured the smooth progress of the visit.
2. Translator Becomes "Family Member": Impressed by the Products, He Voluntarily Applys for Employment
After the factory visit, a chance conversation changed the translator's career path. During his conversation with the YISHENG team, he showed a strong interest beyond the scope of his translation duties in assembling and testing floor cleaning equipment such as sweepers and scrubbers. He proactively mentioned to the YISHENG team that he had a close friend in Turkey who was engaged in the sales of liquid cleaning agents, with clients covering commercial cleaning service companies in Istanbul and several surrounding cities.
“My friends are familiar with chemical cleaning agents, but they don’t know much about cleaning equipment itself. Introducing high-quality Chinese cleaning equipment to the Turkish market could be a huge opportunity.” He then asked the YISHENG team if they could introduce him to his friend for cooperation negotiations.
However, further communication revealed that his friend knew almost nothing about the types, technical parameters, application scenarios, and sales models of cleaning equipment, making direct cooperation premature. Faced with this situation, the young translator made an unexpected decision—he applied to YISHENG management: “I want to join YISHENG, systematically learn product knowledge and sales skills, and after I complete my studies, return to Turkey and start my own business selling your products.”
3. A Perfect Match: From Colleague to Potential Partner
YISHENG management was impressed by the young man’s sincerity and ambition. After communication, a perfect match was struck—he officially joined YISHENG as a member of the international trade team. Over the next six months, he systematically participated in the entire business process, including product training, factory internships, business negotiations, and customer reception.
In the sheet metal workshop, he witnessed firsthand how cold-rolled steel sheets are transformed into sturdy machine frames through CNC cutting, bending, welding, and spraying;
In the rotational molding workshop, he learned how LLDPE powder is used to create sealed and durable water tank shells through rotational molding;
In the assembly workshop, he followed engineers to understand the principles of the electrical, drive, and water systems of sweepers and scrubbers;
In business meetings, he personally participated in negotiations with clients from France, Italy, Germany, and other countries, accumulating firsthand experience in international B2B sales.
From a complete novice who couldn't even distinguish between a "brush motor" and a "suction motor," to now being able to independently configure product solutions for clients, answer technical questions, and plan market strategies, he transformed into a qualified cleaning equipment sales expert in just six months.
4. Returning Home After Completing Studies, Preparing for Startup – YISHENG Provides Full Support
Now, this young Turkish man has finished his studies and work in China and officially returned to Turkey to launch his entrepreneurial plan – establishing a company specializing in the sales and service of cleaning equipment, introducing YISHENG's sweeping and scrubbing machines to the Turkish market.
For this "special" partner, YISHENG has made a comprehensive support commitment:
First, Product Support – Providing customized product configuration solutions for the Turkish market, covering localization adaptations such as voltage, certification, and language interface;
Second, Brand Support – Allowing him to conduct business as an authorized YISHENG distributor in the early stages of his business, sharing the company's brand resources and promotional materials;
Third, Training Support – Continuously providing remote product training and technical support to ensure the rapid growth of his team;
Fourth, After-Sales Guarantee – Relying on YISHENG's spare parts warehousing system to ensure timely supply of spare parts to the Turkish market.
The head of YISHENG's sales department stated, "We deeply cherish this bond that has evolved from translator to friend, from colleague to partner. His willingness to stake his future career on YISHENG's products is the greatest trust he can place in us. We will fully support this international friend, former colleague, and partner, and look forward to his outstanding achievements in the Turkish market."
